About Me


I am a devoted wife and mother of two beautiful children whose own fitness journey came by way of default. After experiencing a major breakdown in 2011 and almost losing my life to alcohol addiction, I entered a rehabilitation program and ongoing counseling. My psychologist suggested that I begin exercising as part of my therapy. Little did I know that by embarking on that journey my life would transform from one of simply ‘existing’ to one so full of hope, positivity and energy, I would not have believed it if I had dreamt it. With every step I took to better my physical health I experienced something even more positive psychologically.

I quickly learnt the great correlation between physical and mental health.

I also felt so immensely lucky that I had been given an insight into the strength and power you can gain from fitness that in 2013 I decided to ‘pay it forward’ and become a Personal Trainer and completed Certificate 3 & 4 in Fitness.

In 2014, I put myself completely out of my comfort zone and entered my first Bikini Model Contest competing at the INBA Qld State Championships at 41 years of age. Since then I have competed in several other competitions including the 2015 Musclemania competition where I placed 3rd in Miss Bikini Australia 35+.

Today I am a writer, model, coach and motivational speaker. At the age of 47, I am more confident, healthier, happier and balanced than I have ever been and want nothing more than for others to feel the benefits of a fit and healthy life.

My aim is to influence as many others who feel as they are stuck, sad, alone, desperate and lost in their own private mess to believe that with the right systems and support, there is a beautiful happy and healthy life waiting for you to grab it by the horns.

Where there is life there is hope.


Our services




In this life-changing book by Justine Whitchurch, you will discover that you too can escape the clutches of alcoholism. This book holds a message for those caught in the battle, that their divine purpose is waiting for them on the other side….you are stronger than you think.

‘Freedom thru Fitness’ 8 Week Kick-start Program

An 8-week program designed to kick-start you into a healthier and happier way of living.

‘Freedom thru Fitness’ 8 Week Kick-start Program and 1 on 1 Coaching

An 8-week program designed to kick-start you into a healthier and happier way of living.

‘Taking back control’ Online VIP coaching program

My VIP 12 week online coaching program is a personalised service created to suit you are your individual needs. It is designed to help you create structure and stability that will ensure your results have...

Flexible Dieting - The Low Down Ebook with BONUS 7 ways to stop sabotaging your health and fitness goals Ebook

Flexible Dieting - The Low Down provides you with a basic introduction into the world of flexible dieting. You will learn about 'macros' and 'micros' and why these are vital to understanding how to keep your body in balance not only when you are trying to lose or gain weight, but also for your ongoing health.

One on One Training

The benefits of a one on one training session are endless. We have an opportunity to focus on your specific goals in a more structured and intimate manner. Whether your goal is weight loss, fat loss, improvements...